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Selling to the EU from China

Every claim on this page links to the full answer with the regulation and article on the main guide; nothing here is new or looser than the official text.

You ship from China; Shenzhen, Yiwu, Ningbo, wherever; to customers in the European Union, probably through Amazon, Temu, AliExpress or your own shop. Since 13 December 2024 the EU requires a Responsible Person inside the EU for almost every consumer product sold this way. This page answers the questions sellers from China ask, in the words they ask them.

The questions, with answers

Is there an EU–China trade agreement? none

No. There is no free trade agreement, so your goods pay the ordinary Common Customs Tariff rate, and a significant number of Chinese-origin goods additionally carry anti-dumping duties. Both the rate and the anti-dumping measure are decided by the customs code, which is why the classification is worth checking before the first shipment rather than after.
Full answer — the grounds, the numbers, the pitfalls

Whether a preference actually applies is decided per product by the origin rule in the agreement, not by where the goods were shipped from. Rules of origin works that through, and the goods code decides which rule you are under. A claim without valid proof is recovered from the importer, three years back, with interest.

Source: European Commission, Common Customs Tariff and trade defence measures; no EU–China trade agreement in force. Checked: 5 September 2026.

I ship from China directly to EU customers. Do I need an EU Responsible Person?

Yes. If you sell to EU consumers from outside the EU, the Responsible Person cannot be you and cannot be your Chinese company; it must be an economic operator established in the EU. Most sellers from China appoint a paid Responsible Person service for this.
Source: Regulation (EU) 2023/988 (GPSR), Article 16; applicable since 13 December 2024. Checked: 2 September 2026, per the main answer. Checked: 3 September 2026.

Why was my Amazon listing suspended when the product is fine?

Most likely because no valid EU Responsible Person is recorded against the listing. Amazon, Kaufland and other marketplaces have been enforcing this since 2025 and suspend listings that lack it; regardless of whether the product itself is safe. What the marketplace checks is the listing data, not your paperwork.
Source: Marketplace enforcement observed since 2025; see the main answer. Checked: 3 September 2026.

My supplier gave me a CE certificate. Isn't that enough?

No: that is the most common mistake. A CE marking says something about conformity; it says nothing about whether a Responsible Person exists with a reachable EU address. They are two separate requirements, and marketplaces check both.
Source: Regulation (EU) 2023/988 (GPSR); see the main answer on the CE mistake. Checked: 3 September 2026.

What has to be on the product or packaging?

The name and contact address of both the manufacturer and the Responsible Person, plus something that identifies the specific product; a type, batch or serial number. Warnings and safety information must be in the language of every country you sell into. A Chinese-only label is not compliant, however good the product is.
Source: Regulation (EU) 2023/988 (GPSR), labelling requirements. Checked: 2 September 2026, per the main answer. Checked: 3 September 2026.

Who keeps the technical documentation, and for how long?

The Responsible Person holds the technical file and it must be kept for ten years. In practice the seller from China provides the documents (from the factory) and the Responsible Person service holds them and answers when an EU authority asks.
Source: Regulation (EU) 2023/988 (GPSR). Checked: 2 September 2026, per the main answer. Checked: 3 September 2026.

I sell on AliExpress or Temu; same rules?

Yes. Selling to EU consumers through any marketplace is distance selling into the EU, whatever the platform. The responsible-person duty applies and the marketplace checks the listing data; the platform being Chinese changes nothing about the EU side.
Source: Regulation (EU) 2023/988 (GPSR), distance selling and marketplace obligations; see the marketplace answer. Checked: 3 September 2026.

I dropship per order from China. Does that change anything?

No: per-order shipping is still selling to EU consumers from outside the EU. You still need a Responsible Person with a physical EU address, documentation held for ten years, and labelling in the right languages; per product, from every supplier you use. Dropshipping does not create an exception; it multiplies the paperwork.
Source: See the main answer on dropshipping. Checked: 2 September 2026.

Where in Amazon Seller Central do I upload the responsible person?

In Seller Central: Performance → Account Health → Manage Your Compliance → Add compliance information. You upload the responsible person, the manufacturer details and the warning and safety information there. You must do this again for every EU store you sell in: Amazon requires the information per store, even when the responsible person is the same for all of them, and the warning and safety text has to be in that country's language. One Responsible Person covers the whole EU legally; Amazon still wants the upload per marketplace.
Source: Amazon's GPSR announcement and compliance help pages on Seller Central (help page G8AECGHY2KLD88D7; separate pages for FR, DE, IT and ES), which state the responsible person must be submitted for each store you sell in. Seller Central pages need a seller login and Amazon changes them without notice. The underlying duty is Article 16 of Regulation (EU) 2023/988 (GPSR), applicable since 13 December 2024. Checked: 5 September 2026.

I sell on TikTok Shop or Temu; is this enforced there too?

Yes. TikTok Shop sellers enter the responsible person and manufacturer in the seller-centre qualification section; Temu enforces GPSR across product qualification, labels and packaging. Both have applied since 13 December 2024, and non-compliant listings are blocked or delisted.
Source: TikTok Shop and Temu seller compliance guidance, 2026; Regulation (EU) 2023/988. Checked: 3 September 2026.

Which EU trade-defence measures apply to goods from China, and how do I find out?

Honest answer first: this page cannot tell you, and any page that claims to is guessing. Anti-dumping and anti-subsidy duties are imposed per product on a CN or TARIC code of 8 or 10 digits, sometimes with a different rate per named exporter, and they change during the year. What you can do is look it up: enter your full code and China as the country of origin in the Commission's TARIC consultation, and any measure in force is shown next to the ordinary rate. Three things worth knowing before you do. The duty is collected from the EU importer on release for free circulation, on top of the normal rate. Measures can be extended to parts and to goods routed through a third country under an anti-circumvention investigation, so shipping via another country is not an answer. And imports can be registered during an investigation, which lets a later definitive duty be collected back to the date of registration.
Source: Regulation (EU) 2016/1036 (anti-dumping) and Regulation (EU) 2016/1037 (anti-subsidy). Look up your own code in TARIC consultation; the Commission's trade defence pages list ongoing and completed investigations. Checked: 5 September 2026.

We export steel, aluminium or fertiliser. Does CBAM apply to us?

The obligation sits with the authorised CBAM declarant, not with you, but the data has to come from you. That declarant is the importer established in a member state; where the importer is established outside the EU it is his indirect customs representative. The definitive regime applies from 1 January 2026.

Threshold. He is exempt for as long as the net mass he imports in a calendar year, added up over iron and steel, aluminium, cement and fertilisers, does not pass 50 tonnes (Article 2a, with the figure in Annex VII, point 1). Once he passes it in a calendar year, the obligations apply to the embedded emissions of that whole year. The threshold counts per importer, not per shipment and not per supplier. It does not apply to hydrogen or to electricity (Article 2a(4)): for those he is in scope from the first consignment, however small.

Authorisation. The goods may only be released for free circulation by an authorised CBAM declarant, or by his indirect customs representative (Article 4; application under Article 5). Transitional rule: where the application is submitted by 31 March 2026, he may keep importing during 2026 for as long as the competent authority has not decided. If it is refused afterwards, a penalty follows on the emissions imported in the meantime.

Certificates. There are no CBAM certificates on sale in 2026. Sales start on 1 February 2027 (Article 20(1)). For import year 2026 the CBAM declaration is filed and the certificates are surrendered by 30 September 2027 (Article 22). The cost counts in his margin from 2026, but the cash leaves in 2027.

What he will ask you for. Which goods are in scope is decided by the CN code in Annex I: cement, iron and steel, aluminium, fertilisers, electricity and hydrogen. For those he chooses how the embedded emissions are determined: from the actual emissions of the installation, or from default values (Article 7(2)). He is not required to ask you first, and not required to show that actual data cannot be obtained. It is a cost calculation, not a penalty. Default values are set at the average emission intensity of the exporting country, raised by a mark-up fixed in implementing acts; where reliable data for the exporting country is missing, the average emission intensity of the ten exporting countries with the highest emission intensity is used instead. Against that, only actual emissions have to be checked by an accredited verifier (Article 8(1)), so working from default values saves him that verification. Your figures are worth buying when your installation is cleaner than the country average plus mark-up by more than the verification costs; for an installation dirtier than that average, the default value can be the better deal for him.
Source: Regulation (EU) 2023/956 (CBAM), Article 4 (authorised CBAM declarant), Article 5 (application), Article 7(2) (actual emissions or default values), Article 8(1) (verification of actual emissions), Article 17(7a) (applications submitted by 31 March 2026), Article 20(1) (sale of certificates from 1 February 2027), Article 22 (surrender by 30 September), Annex I (goods in scope) and Annex IV, point 4.1 (default values), as amended by Regulation (EU) 2025/2083 of 8 October 2025 (OJ L, 17.10.2025), which also inserted Article 2a and Annex VII, point 1 (the 50-tonne threshold). Definitive regime and the amended Article 7 apply from 1 January 2026. EUR-Lex 2023/956 · EUR-Lex 2025/2083. See CBAM for importers. Checked: 5 September 2026.

Who can do this for me?

Companies that act as your Responsible Person in the EU for an annual fee, including for sellers who stay outside the EU entirely. The provider list on the main page says who they are and what each covers; editorial and unpaid. Or ask us to introduce you to three.
Source: Editorial list, checked 3 September 2026.

Next steps

Appoint a Responsible Person before your listings are suspended, not after; restoring a suspended listing takes longer than setting one up. The full guide covers GPSR, REACH, EPR and CBAM, each with regulation, article and the date it was last verified.

Selling into several EU countries at once? Labelling and warnings must be right per country; that is in the labelling answer. Not sure which regimes land on your product? The product check names them in seven questions.

Trading with a company you have never met? The official register of every country in the world sits on one page, with a free company finder: check the counterparty before you ship; add the VAT and sanctions check in the same step.

Check this against your own product

Which EU rules land on you depends on WHAT you import, not only on where it comes from. Origin outside the EU is already filled in; the check asks six more questions and names every regime that applies, each with the article behind it.

Open the product check for imports from China →