ImportRules

Selling to the EU from Brazil

Every claim on this page links to the full answer with the regulation and article on the main guide — nothing here is new or looser than the official text.

You export from Brazil — São Paulo, Paraná, the agricultural heartland — into the European Union: coffee, soy, beef, sugar, timber. Brazil is the country most affected by the EU Deforestation Regulation (EUDR), and one of the largest beneficiaries of the EU–Mercosur agreement when it enters into force. Product rules apply regardless.

The questions, with answers

Does the EU–Mercosur agreement apply yet? since 1 May 2026

Yes, provisionally. After more than twenty-five years of negotiation the EU–Mercosur agreement has been provisionally applied since 1 May 2026, covering Argentina, Brazil, Paraguay and Uruguay. It enters into force formally once the European Parliament has given its consent. Provisional application means the tariff preferences are usable now, on the usual condition that you meet the origin rule and hold the proof.

Whether a preference actually applies is decided per product by the origin rule in the agreement, not by where the goods were shipped from. Rules of origin works that through, and the goods code decides which rule you are under. A claim without valid proof is recovered from the importer, three years back, with interest.

Source: EU–Mercosur agreement, provisionally applied since 1 May 2026; formal entry into force pending consent of the European Parliament. Checked: 4 September 2026.

How does the deforestation regulation (EUDR) hit Brazilian exports?

Hard. Coffee, soy, cocoa, cattle, rubber, palm oil and wood from Brazil all fall under the EUDR: geolocation of the plots, proof of no deforestation after 31 December 2020, and a due diligence statement before customs. Delayed to 30 December 2026 for large operators — use the delay to build the plot-level data collection now.
Source: Regulation (EU) 2023/1111 (EUDR), postponed to 30 December 2026. Checked: 4 September 2026.

Will the EU–Mercosur agreement change anything?

It will reduce or remove customs duties on many goods once ratified and in force. Product-safety rules, EUDR, REACH and the GPSR Responsible Person are untouched by tariff reductions — they apply to all imports regardless of the trade agreement.
Source: EU–Mercosur agreement (pending ratification); Regulation (EU) 2023/988. Checked: 4 September 2026.

Do Brazilian consumer goods need an EU Responsible Person?

Yes — any consumer product sold in the EU needs a Responsible Person established inside the Union, whether it comes from Brazil, China or anywhere else. A Brazilian company cannot take the role itself.
Source: Regulation (EU) 2023/988, Article 16. Checked: 4 September 2026.

I export timber or wood products. What layers apply?

Three: EUDR (deforestation-free with plot geolocation), the EU Timber Regulation (until EUDR fully replaces it — legality of harvest), and GPSR for the consumer product itself. Forest-product exporters from Brazil carry one of the heaviest compliance loads in the entire system.
Source: Regulation (EU) 2023/1111 (EUDR); Regulation (EU) 995/2010 (EUTR); Regulation (EU) 2023/988. Checked: 4 September 2026.

Who can help with this?

The provider list covers EUDR specialists and Responsible Person services. Or ask for three introductions.
Source: Editorial list, checked 4 September 2026.

Next steps

Appoint a Responsible Person before your listings are suspended, not after — restoring a suspended listing takes longer than setting one up. The full guide covers GPSR, REACH, EPR and CBAM, each with regulation, article and the date it was last verified.

Selling into several EU countries at once? Labelling and warnings must be right per country — that is in the labelling answer.