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Selling to the EU from Brazil

Every claim on this page links to the full answer with the regulation and article on the main guide; nothing here is new or looser than the official text.

You export from Brazil; São Paulo, Paraná, the agricultural heartland; into the European Union: coffee, soy, beef, sugar, timber. Brazil is the country most affected by the EU Deforestation Regulation (EUDR), and one of the largest beneficiaries of the EU–Mercosur agreement when it enters into force. Product rules apply regardless.

The questions, with answers

Does the EU–Mercosur agreement apply yet? since 1 May 2026

Yes, provisionally. After more than twenty-five years of negotiation the EU–Mercosur agreement has been provisionally applied since 1 May 2026, covering Argentina, Brazil, Paraguay and Uruguay. It enters into force formally once the European Parliament has given its consent. Provisional application means the tariff preferences are usable now, on the usual condition that you meet the origin rule and hold the proof.
Full answer — the grounds, the numbers, the pitfalls

Whether a preference actually applies is decided per product by the origin rule in the agreement, not by where the goods were shipped from. Rules of origin works that through, and the goods code decides which rule you are under. A claim without valid proof is recovered from the importer, three years back, with interest.

Source: EU–Mercosur agreement, provisionally applied since 1 May 2026; formal entry into force pending consent of the European Parliament. Checked: 5 September 2026.

How does the deforestation regulation (EUDR) hit Brazilian exports?

Hard. Coffee, soy, cocoa, cattle, rubber, palm oil and wood from Brazil all fall under the EUDR: geolocation of the plots, proof of no deforestation after 31 December 2020, and a due diligence statement before customs. Delayed to 30 December 2026 for large operators; use the delay to build the plot-level data collection now.
Source: Regulation (EU) 2023/1115 (EUDR), postponed to 30 December 2026. Checked: 4 September 2026.

Does the EU–Mercosur agreement change my product paperwork?

No. It changes duty, and only duty; what that means for a shipment today is in the trade-agreement answer at the top of this page. Product law is a separate system that no trade agreement reaches: the EUDR due diligence statement, REACH restrictions, the GPSR Responsible Person and the labelling duties apply to Brazilian goods exactly as they apply to goods from a country with no agreement at all. A preference lowers the rate you pay at the border; it does not remove a single document you have to produce to get there.
Source: EU–Mercosur Interim Trade Agreement, provisionally applied since 1 May 2026 (see the trade-agreement answer above for the status); Regulation (EU) 2023/988 (GPSR); Regulation (EU) 2023/1115 (EUDR); Regulation (EC) 1907/2006 (REACH). Checked: 5 September 2026.

Do Brazilian consumer goods need an EU Responsible Person?

Yes: any consumer product sold in the EU needs a Responsible Person established inside the Union, whether it comes from Brazil, China or anywhere else. A Brazilian company cannot take the role itself.
Source: Regulation (EU) 2023/988, Article 16. Checked: 4 September 2026.

I export timber or wood products. What layers apply?

Three: EUDR (deforestation-free with plot geolocation), the EU Timber Regulation (until EUDR fully replaces it; legality of harvest), and GPSR for the consumer product itself. Forest-product exporters from Brazil carry one of the heaviest compliance loads in the entire system.
Source: Regulation (EU) 2023/1115 (EUDR); Regulation (EU) 995/2010 (EUTR); Regulation (EU) 2023/988. Checked: 4 September 2026.

We ship iron, steel or aluminium as well. Does CBAM apply to us?

The obligation sits with the authorised CBAM declarant, not with you, but the data has to come from you. That declarant is the importer established in a member state; where the importer is established outside the EU it is his indirect customs representative. The definitive regime applies from 1 January 2026.

Threshold. He is exempt for as long as the net mass he imports in a calendar year, added up over iron and steel, aluminium, cement and fertilisers, does not pass 50 tonnes (Article 2a, with the figure in Annex VII, point 1). Once he passes it in a calendar year, the obligations apply to the embedded emissions of that whole year. The threshold counts per importer, not per shipment and not per supplier. It does not apply to hydrogen or to electricity (Article 2a(4)): for those he is in scope from the first consignment, however small.

Authorisation. The goods may only be released for free circulation by an authorised CBAM declarant, or by his indirect customs representative (Article 4; application under Article 5). Transitional rule: where the application is submitted by 31 March 2026, he may keep importing during 2026 for as long as the competent authority has not decided. If it is refused afterwards, a penalty follows on the emissions imported in the meantime.

Certificates. There are no CBAM certificates on sale in 2026. Sales start on 1 February 2027 (Article 20(1)). For import year 2026 the CBAM declaration is filed and the certificates are surrendered by 30 September 2027 (Article 22). The cost counts in his margin from 2026, but the cash leaves in 2027.

What he will ask you for. Which goods are in scope is decided by the CN code in Annex I: cement, iron and steel, aluminium, fertilisers, electricity and hydrogen. For those he chooses how the embedded emissions are determined: from the actual emissions of the installation, or from default values (Article 7(2)). He is not required to ask you first, and not required to show that actual data cannot be obtained. It is a cost calculation, not a penalty. Default values are set at the average emission intensity of the exporting country, raised by a mark-up fixed in implementing acts; where reliable data for the exporting country is missing, the average emission intensity of the ten exporting countries with the highest emission intensity is used instead. Against that, only actual emissions have to be checked by an accredited verifier (Article 8(1)), so working from default values saves him that verification. Your figures are worth buying when your installation is cleaner than the country average plus mark-up by more than the verification costs; for an installation dirtier than that average, the default value can be the better deal for him.
Source: Regulation (EU) 2023/956 (CBAM), Article 4 (authorised CBAM declarant), Article 5 (application), Article 7(2) (actual emissions or default values), Article 8(1) (verification of actual emissions), Article 17(7a) (applications submitted by 31 March 2026), Article 20(1) (sale of certificates from 1 February 2027), Article 22 (surrender by 30 September), Annex I (goods in scope) and Annex IV, point 4.1 (default values), as amended by Regulation (EU) 2025/2083 of 8 October 2025 (OJ L, 17.10.2025), which also inserted Article 2a and Annex VII, point 1 (the 50-tonne threshold). Definitive regime and the amended Article 7 apply from 1 January 2026. EUR-Lex 2023/956 · EUR-Lex 2025/2083. See CBAM for importers. Checked: 5 September 2026.

Who can help with this?

The provider list covers EUDR specialists and Responsible Person services. Or ask for three introductions.
Source: Editorial list, checked 4 September 2026.

Next steps

Your EU buyer will not read the regulation to you; he will send a document list and drop the order when it comes back short. Have the technical file, the test reports and the substance declarations ready before the first purchase order rather than after the first rejection. The full guide covers GPSR, REACH, EPR and CBAM, each with regulation, article and the date it was last verified.

Not sure which regimes land on your product? The product check asks seven questions and names them. If you also sell direct to EU consumers, the Responsible Person duty is yours as well, not only your buyer's.

Trading with a company you have never met? The official register of every country in the world sits on one page, with a free company finder: check the counterparty before you ship; add the VAT and sanctions check in the same step.

Check this against your own product

Which EU rules land on you depends on WHAT you import, not only on where it comes from. Origin outside the EU is already filled in; the check asks six more questions and names every regime that applies, each with the article behind it.

Open the product check for imports from Brazil →